Frameworks and playbooks from four decades of building businesses and developing leaders. Read free; the diagnostic and a conversation are one click away.
Decision psychology for owner-operators who decide alone under pressure.
Decision paralysis in high-performing operators — why being smart makes it worse, and the method to break the freeze.
Read the article →Not deciding is a decision. The three things avoidance protects, and the question that surfaces the call you already made.
Read the article →The negotiation trap: positions versus interests, and why arguing the position is how good deals die.
Read the article →The zero-price effect — why 'free' rewires the decision and how it distorts what customers actually choose.
Read the article →The 3 Cs retention conversation (Confirm, Connect, Continue) for the moment a client is about to leave.
Read the article →Why the save-the-customer discount backfires — and the retention move that doesn't train people to threaten you.
Read the article →Customers default to price when no one defines a bigger goal. The past/present/future conversation that moves the decision off cost.
Read the article →Field-tested playbooks for owners and operators. Proven in real businesses, not theory.
Separating the seller's rejection fear from the buyer's decision anxiety — the five-column thought record, the rationalizations, and the cost of the flinch.
Read the article →CBT applied to the sales conversation — the four mindsets, the five-step assessment, the guarantee spectrum, and the 3 Cs from open to close.
Read the article →Diagnosing and breaking the plateaus in any customer lifecycle — the curve, the psychology of each phase, and the five levers that restart momentum.
Read the article →The Dickens progress-check conversation — three points that let the customer talk themselves onto the bigger goal instead of the invoice.
Read the article →Handling a cancellation request without discounting your way out — how the request shows up, the 3 Cs meeting, and the solutions that keep the customer.
Read the article →A working model for conflict in any team or relationship — the Four P's, the Four Horsemen, the Five Prerequisites, and the five-step good-conflict process.
Read the article →Essays and field guides across leadership, parenting, and the long game.
The parental-authority lifecycle, rules vs. real boundaries, and the three gates — Setting, Holding, Tolerating. With Ryan Sheade.
Read the article →Why 'set boundaries' is usually a behavior-change demand, what 'the wall' is, and the two roads out. A six-question diagnostic.
Read the article →The parent's job in three moves — independence with safety, rules vs. boundaries, and name/hold/tolerate. With Sr. Master Laura Sanborn.
Read the article →Why excuses quietly erode trust, and how dropping them builds stronger relationships at home and at work.
Read the article →A three-part analysis: the 2.3x prescription gap collapses to ~1.2x after stigma and diagnostic adjustments; underlying prevalence is roughly equal.
Read the article →Why people quit at the edge of growth — and how to recognize and push through the moment that decides everything.
Read the article →How to qualify a difficult student for leadership — attendance, attitude, parent support — and run the conversation without looking money-motivated.
Read the article →The enrollment-day script — four classes, a Training Conference, a graduation, and a Black Belt vision, all set on day one.
Read the article →A comparison framework for the one-intro versus two-intro enrollment process, and when each one wins.
Read the article →Take the Decision Diagnostic. Ten questions name the pattern behind the calls you keep circling — and the one move to make next. No cost, no pitch.
Take the Diagnostic →Decision-psychology consulting with Dr. Greg Moody, for owner-operators who decide alone under pressure. Every engagement starts with one conversation.
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