Decision Psychology · Business · Time Management

Why Your Time Management Fails

Why "Systems" Don't Fix It AND What To Do!

Watercolor of a business owner in his late 40s at a desk with an open color-coded planner and a glowing phone, chin in hand, staring out the window instead of at the one task card

People ask me about time management a lot. Business owners, staff, parents, students... and the answers they've already tried usually look the same. A better planner. A new app. A course with a workbook that's still mostly blank.

You've probably done it too. You bought the system, it worked for a while, and then you stopped using it.

Pick ONE task you keep moving to tomorrow. Write it down!

Every time-management system leaves you with the same unanswered question. You know what to do, you have the time, and you still aren't doing it. What is the system missing in that moment?

Two terms first

An emotional stake is a strong feeling attached to the outcome. You really want it, or you're really afraid of what happens if you don't do it.

External urgency is a time constraint you didn't set. A class that starts at a posted time. A person waiting on you. A date on somebody else's calendar. A class you have to teach.

Systems do help (a little)

A meta-analysis of 158 studies and 53,957 people found that time management correlates with job performance at r = 0.26, with academic achievement at r = 0.26, and with wellbeing at r = 0.31 (Aeon et al., 2021). Distress goes the other direction, at r = -0.22.

Those are moderate links. The authors also point out that the connection to life satisfaction is bigger than the connection to performance... which means people who manage their time tend to FEEL better about their lives (even if they aren’t really getting as much done). That's valuable!

Most of those studies were cross-sectional and relied on self-report (Aeon et al., 2021). They show the two things travel together. They don't prove the planner caused either one.

Teaching people a system is a weaker lever than the sales pages suggest. A review of 32 studies found that training improved time management skills but didn't automatically carry over into better performance (Claessens et al., 2007). A 2026 systematic review of workplace programs found only seven trials, 442 people in total, with low quality and inconsistent results (Young et al., 2026).

The personal trait most tied to time management scores was conscientiousness, at r = 0.45 (Aeon et al., 2021). It's a correlation, and it suggests many people who score well on time management were already people who follow through. The system may just be describing a habit they already had.

So why don’t they work?

Every system asks you to do something

A list asks you to review it and act. A calendar asks you to honor the block. A timer asks you to start.

None of them can make you do the thing they organize. When a system "fails," that's usually what happened – the plan was fine and the person still didn't follow through on the work.

SystemWhat it gives youWhere it can stall
Lists (including Getting Things Done)Relief that it's written downThe list gets so long it overwhelms you, or organizing the list becomes the work
Time blockingA reserved spot on the calendarA block on the calendar doesn't fix dread or resentment, and one interruption wrecks the day
Pomodoro and timersA less scary startThe timer helps you work for 25 minutes and does nothing about the email you're afraid to send
Eat the FrogOne clear first priorityThe frog is too big, or it's blocked by somebody else
Eisenhower matrixPermission to sort important from urgentKnowing it matters doesn't make it feel better, and you may not have the authority to delegate it
Accountability partnerSupport and a little prideCheck-ins start to feel like being graded, so people hide the problem or only work the night before
Public commitments and stakesA cost if you don'tMore pressure can mean more avoidance (and it can stop you from fixing a goal that was unrealistic)
Streaks and gamificationVisible progressProtecting the streak replaces the useful work, and missing one day kills the whole thing
RewardsSomething nearer to look forward toThe reward can't compete with the instant relief of not starting
Small next stepsLess overwhelmA smaller step still leaves the fear or resentment sitting there

Almost every stall in that right column is a feeling (very few are scheduling problems).

What makes you act

When I wrote down what actually gets people (and me) to do something, the list was short:

Urgency and accountability switch one of these on (they aren't emotions themselves).

This lines up with something I talk about... Vulcans couldn't exist, because emotion is almost always in front of logic. I WANT something, and then I come up with the "logical" reasons to justify it (also see my article on why Spock couldn't really exist for more). Time management works the same way. The plan is the logical part, and how you feel about the task decides whether the plan actually happens.

Emotion is what gets you to act.

Fear cuts two ways. Fear of the task pushes you away from it. Fear of what happens if you skip it can push you toward it. A school owner once asked me what to do about a one-star Google review. They were in massive anxiety over it. "What do I do?" That fear is what got them asking for help.

Want pulls the same way. A student who badly wants their Black Belt often attends more than one who's handed a practice chart.

What procrastination really is

Here's my model. Procrastination is either no significant emotion, or a battle of emotions.

No Emotion: If there is no push (negative emotions) or pull (positive emotions), then there is no reason for behavior.

BATTLE of Emotions: If the balance of emotions isn't weighted toward a behavior, the behavior won't happen.

Before I was a licensed psychotherapist I was an aerospace engineer working in guidance, navigation and control. That background gives the model a simple picture. An emotion works like the error signal in a control loop (also see my article on what an emotion actually is for the full version).

The loop has a set point, which is what you want. A sensor reports where you are now. The gap between the two is the error, and the feeling is what that gap is like from the inside. Powers (1973) and Carver and Scheier (1982) brought this kind of feedback control into psychology decades ago.

Diagram of a basic control loop: set point, sensor, error, and something that acts
Figure 1. The basic control loop. A set point, a sensor, an error, and something that acts.

You don't run one loop. You run dozens at once... wanting to rest, not wanting the boss upset, wanting to look competent, wanting the sale. They all compete for one body, and only one of them gets to drive at a time. The BATTLE of Emotions is that competition. Whichever loop has the biggest error right now is the one you act on.

A planner doesn't change what you want or how big the gap feels (which may be why it works for some people and does nothing for others).

The "No Emotion" case is the old reference files you keep meaning to organize. There's no threat if you skip it, no reward if you do it, and nobody waiting. It never makes it off the list (and maybe it doesn't need to).

I have anxiety about getting a project done because I know my boss will be mad if I don't... AND I have more anxiety about doing it wrong. Both feelings are real. The bigger one wins today... and if the bigger one is usually the worry, that's normal. It doesn't make you lazy.

TaskWhat pushes you to actWhat pushes you to postponeA change worth testing
Finish and submit a projectAnxiety about the boss being angry if it's lateBigger anxiety about getting it wrong and being judgedAsk what "done" looks like, and get feedback on an unfinished version
Make a sales callYou want the sale, and the revenue pressure easesFear of rejection, and instant relief when you don't dialMake the goal of the call finding out whether there's a fit
Open an overdue billYou want control, and reliefDread of seeing the numberOpen it today and decide what to do about it tomorrow
Start an assigned taskGuilt about letting the team downResentment about having no sayTalk about scope, ownership, or why it was assigned

Thomas Sowell said, "There are no solutions, only trade-offs." In the project row, asking what "done" looks like trades a little pride for getting it turned in.

The same emotion can push either way. Pride can get you to turn in good work, and it can also be the reason you're afraid to turn it in at all (what if it's not good enough?).

Knowing someone is anxious doesn't tell you what they'll do. You need to know what they're anxious ABOUT. In the project example, more pressure from the boss leaves both worries in place, and the second one is still bigger.

Excuses

What happens is we become really good… like expert level… at excuses. Excuses are what we create when the Battle Of Emotions balances more toward no action.

In my book on excuses I define an excuse in simpler terms: a reason used to justify. You've heard the setup line a hundred times... "I'm not making excuses, but…" Whatever comes after it is an excuse (also see Excuses: Building Strong Relationships by Not Using Them).

The language gives it away. A reason that isn't an excuse sounds like "I wanted X, so I did Y." An excuse sounds like "Y happened, so I couldn't do X." Something good didn't happen because of Y, and it may even be true... it's still an excuse.

Why do we do it? An excuse is a bet that the other person will accept it, and maybe even comfort us. We justify to get validation and relief from the mistake. The longer the Battle Of Emotions keeps going the wrong way, the better we get at it.

Listen to how people describe their own procrastination:

What they sayWhat it actually means
"We're so busy"This isn't a priority
"I'll do it later"Not doing it feels better right now than starting
"I work better under pressure"I need someone else's clock to get me started
"I just need a better system"I'd rather organize it than do it
"They'll do it when they're ready"I'll let them choose, and they'll choose nothing

Then look at the question that produced it.

DON'T ask: "Why didn't you finish your homework?"

ASK: "Is your homework done?"

Which one gets you finished homework?

Relief now beats relief later

Watercolor of a business owner tied by ropes to a desk piled with work and being yanked toward a couch and a glowing TV, papers flying

Sirois and Pychyl (2013) argue that "procrastination has a great deal to do with short-term mood repair and emotion regulation." You look at the task, it feels bad, and you do something that feels better right now. Later, you pay for it.

A larger meta-analysis points the same direction. Steel (2007) pulled together 691 correlations and found task aversiveness, task delay, low self-efficacy, impulsiveness and low conscientiousness among the strongest predictors. Task aversiveness is just how bad the task feels to you.

I've done this one myself. We missed a deadline on a client's first chapter, which almost never happens on our side (usually the client is the one keeping us waiting). When I finally opened the document, it needed barely any work. I finished it that same afternoon... and that stung a little.

My fix was a habit: repeat the deadline back, out loud, to everyone on our side so there's no gap between what was promised and what got heard.

Why a deadline suddenly changes things

Most of us have watched ourselves ignore a task for weeks and then knock it out the night before. What changed?

Steel's model (Temporal Motivation Theory) says the further away the payoff or the penalty, the less it affects you (Steel, 2007). A deadline makes the consequence you were already worried about close enough to act on.

I taught a marketing seminar in Paraguay to almost 200 investment advisors from all over Latin America. Every one of them wanted more clients, and they were really motivated to learn new strategies from the American guy.

I asked them a question.

"How much time SHOULD you spend on marketing per week?"

After a lot of back and forth they agreed on at least 3 hours a day... 15 hours a week. Then I asked how much time they ACTUALLY spent. No one likes to admit to this. The average was four hours a week. That's about 25% of what they said they needed.

Then I asked about client meetings. At a minimum, 8 a week each, 50 weeks a year, 200 advisors... that's about 80,000 meetings. How many did they just miss and not show for? Four. One advisor had a real problem with his car, and another missed three because of a hurricane.

These were hard-working people, definitely NOT lazy. What was the difference? If you don't make the meetings, people will yell at you. You'll let them down. If you don't do the marketing, no one says anything. (Cue sustained crickets chirping…)

I've trained for nearly four decades and run schools for over thirty years. My guess is that the reliable people usually have a person or a posted time attached to the work, and the planner may get the credit for it.

A widely cited 2002 experiment claimed that deadlines set by someone else beat deadlines people set for themselves (Ariely & Wertenbroch, 2002). Psychological Science retracted it on September 2, 2026, after a replication attempt and a forensic look at the original data (Retraction Watch, 2026).

That leaves me without a clean experiment for the urgency half of this. It fits the emotion research, though. A deadline that belongs to somebody else adds a person who'll notice if you miss it. You don't want to be the instructor who left a class full of kids waiting on the mat!

Plenty of systems already carry a clock like that. A booked appointment has another person attached. A shared calendar invite has other people watching. A class schedule has students on the other end of it. Those systems work for the same reason the instructor does. Another person is waiting on you, and the calendar just holds the date.

Even a booked appointment can leak. One event booked 64 appointments and about 10 people actually showed. In another school, two thirds of the appointments never showed... and nobody had spoken to those families since the moment they booked.

Why wanting it isn't enough

Nietzsche wrote, "He who has a why to live can bear almost any how" (as translated in Frankl, 2006).

The question is what happens when the why is real... and the relief of putting it off still wins today. The why has to beat the relief of postponing, and that's a higher bar than just having one.

Ask three questions in place of one:

  1. What do I feel about doing it?
  2. What do I feel about having it done?
  3. What do I feel when I decide to postpone it?

Someone can dread the work, want the finished result, AND feel instant relief when they put it off. The relief of postponing shows up before the relief of finishing (Sirois & Pychyl, 2013). That's why it keeps winning.

Setting up a new system can feel productive enough to give you the relief without doing the task. We created a role to drive new members once, and in the first week it was already filling up with blog posts. Nobody says no to a blog post, and calling families means some of them will say no. The hours went to the work that felt safe, so I redirected them to booked appointments and personal outreach.

I'm afraid they'll say no. "Let me get the system set up first."

What other approaches already cover

You may be thinking, "Doesn't GTD already cover this?" Some of it, yes.

ApproachWhat it focuses onWhere it fits hereWhere it can still stall
Getting Things Done (Allen, 2015)The outcome you want and the very next actionClears up WHAT to doA clear next action can still mean rejection, conflict or being judged
Fogg Behavior Model (Fogg, 2020)Motivation, ability and a prompt, all at the same momentAsks whether the person CAN do it right nowMore motivation doesn't fix a task that's too hard or has no prompt
WOOP (Oettingen, 2014)Wish, outcome, obstacle, planAlready links a goal to an inner obstacle and an if-then planThe wrong obstacle gets picked, or the plan isn't doable
Emotion-regulation training (Schuenemann et al., 2022)Skills for handling unpleasant feelings148 university students in a nine-week online program procrastinated less than a wait-list groupOne student study, and not every delay is emotional

The question I'd add to any of these is... what does postponing give this person, on this task, right now?

Is this a motivation problem at all?

Before you read a stalled task emotionally, check the basics. A person can care deeply about a task and still not have the information, the authority or the hours to finish it.

If the answer to any of those is a problem, that's the fix. It does not matter how motivated someone is if the task is blocked.

Find where it stops

"I need to finish the project" gives you almost nothing to work with. "I finished the report, but I haven't sent it because I'm worried about the response" gives you a specific problem.

Ask for the last thing they actually did and the next thing they keep putting off. Then look at where it stalls:

Where progress stopsThe question to ask
Before starting"What do you expect the first part to be like?"
When something gets unclear"What information or decision are you missing?"
When feedback is needed"What are you worried the other person will say?"
During revision"What would count as finished?"
Right before submitting"What changes once someone else can see it?"

Match the fix to the problem

Once you know where it stops and what's pushing back, match the response to the actual problem:

You do not have to feel good about the task first. Our goal is to act while some discomfort is still there.

Sales calls are a good example in a school. Nobody talks themselves into being comfortable with them. It works the way you'd treat any fear – small exposures, more often, gradually harder. Two intro calls a week and you stay scared, because each one is a big event. Make enough of them and your body stops treating it as a threat (also see my Decision Anxiety Framework for the seller's side of that fear).

For the task you picked at the top:

  1. Write down the feeling. One sentence about what you feel when you look at it. Dread, boredom, fear of getting it wrong. That step is my own suggestion; Sirois and Pychyl didn't test it.
  2. Tell one person the time you'll finish it. A real person and a real time. That's your second clock.
  3. Attach something you care about. A result you want, or a cost you'd hate.

If you manage people, run this check before you judge anyone. Before you call someone lazy, check whether anything is pushing them or anyone is waiting on them (also see my article on Hanlon's Law for more on blaming the person first).

DON'T say: "Why isn't this done yet?"

SAY: "Where did it stop?"

Which one gets you the real answer?

Special cases

ADHD

The math changes with ADHD. Barkley's model puts a problem with behavioral inhibition at the center of ADHD, with knock-on effects on working memory and on regulating motivation (Barkley, 1997). Sonuga-Barke adds delay aversion. For some people with ADHD, waiting itself is unpleasant enough that the smaller, sooner reward wins (Sonuga-Barke, 2002). In a study of 54 college students, inattention was the ADHD symptom tied to general procrastination (Niermann & Scheres, 2014). That's a small study, so I'd hold it loosely.

On the mat it looks like this. Kids with ADHD focus on the moment, so a reward that arrives at the end of class arrives too late to be attached to anything. The inattentive ones look like nothing at all... they start the drill and drift out of it. They aren't being lazy. Their executive functions just aren't holding focus.

In loop terms, a payoff that's far away barely registers, so the deadline has to be right on top of them before the error is big enough to win. What works in class works on a calendar too. Reward right away, break the work into smaller pieces than seems necessary (2–3 techniques at a time, not 12), and bring the clock closer with a person and a time (also see my article on ADHD in your school).

Autism and transitions

Some people have a hard time switching from one activity to the next, even when the next one is fine. Pulling someone out of an activity they're absorbed in can set off a real reaction, and transition anxiety is common with autism. Prepare them with warning before changing states.

Keep the same opening, the same transitions and the same closing, and vary what's inside it. The same structure every day is what makes people settled enough to work on something new (also see my article on autism in your school).

When somebody else assigned it

Tell a teenager to clean their room and watch the room get less clean. That's psychological reactance, the push to get back a freedom you feel is being taken away (Brehm, 1966). In loop terms, the freedom you expect to have is the set point, and the demand is the error. The feeling is anger, and the behavior is arguing, stalling or doing something close to the opposite.

Give the choice back. Adding "but you are free to accept or to refuse" roughly doubled compliance across 42 effects (Carpenter, 2013). "It's your call, but I'd love for the room to be done before the pool trip" may get you a clean room.

One question separates that from something bigger: does this person also avoid the things they WANT to do? If they refuse the trip they begged for yesterday because it's on the calendar now, that's a different pattern (also see my article Don't Tell Me What to Do).

Salespeople (and anyone who has to ask)

Most schools quit on a lead somewhere around attempt three. Nobody decided on three. Three is where following up stops feeling productive and starts feeling like begging, and the feeling is what ended it.

Not wanting to do something tells you what your body thinks about the next hour, and close to nothing about whether the thing is worth doing. The feeling doesn't announce itself as a feeling either. It arrives wearing a business case... "This channel isn't working. They're clearly not interested."

Why does stepping back feel so reasonable? Because it WORKS. Immediately. The discomfort ends the second you decide not to make the fourth call (also see my articles on the edge you keep stepping back from and the Decision Anxiety Framework).

When the task is a decision

Some tasks on the list are really a decision. "Something I'll figure out after this quarter" is a decision you already made... you decided not to decide. People given two options with the same outcome tend to pick inaction, because it feels less like a choice (Baron & Ritov, 2004).

Ask what you're protecting. It's almost always one of three things: your self-image, a relationship, or a fantasy that the problem resolves itself. Then write the decision in one sentence, write the cost of delaying it another 30 days, and ask what you'd need to know to make the call by Friday (also see my article The Decision You're Avoiding IS the Decision).

Entrepreneurs and business owners

Nobody yells at you. That's the Paraguay problem... the meetings had someone else's clock attached, and the marketing had none. When you own the business, most of the work that grows it has no boss checking on it.

That's why successful business people have coaches or mentors, not just for what to do, but to keep them on track so the most important things get done. Put the big marketing rock in first, and give it a person and a time.

Perfectionists

Perfectionism comes in two kinds, and they go opposite directions. A meta-analysis found that perfectionistic concerns (worry about mistakes and about being judged) go with MORE procrastination, at r = 0.23, while perfectionistic strivings (high standards you set for yourself) go with less, at r = -0.22 (Sirois et al., 2017).

That's the battle again. The high standard can help you, and the fear of being judged on it is what stalls the work. Separate a private first try from the version someone else sees, and write down what "done" means before you start.

When everything is stalled

If it's one task, look for the battle. If it's EVERY task, and it's been that way for weeks, the loops themselves may be running low. Depression and burnout can flatten the feelings that normally get people moving.

That's a health question (and not a character flaw). Talk to your doctor or a licensed mental health professional.

Try it on one task

Watercolor of one person at a desk putting a check mark on a single index card, a small clock beside it

This is the engineer in me. Make your best guess about what's stopping you, change one condition, and then look at the result as objectively as you can. Did it work?

The summary

DriverWhat it looks likeWhat to do
Emotional stakeYou really want it, or you're really afraidWrite down the feeling and the outcome you care about
External urgencySomeone else's clock is runningBook it with a person and a time
Battle of emotionsTwo real feelings, and the bigger one is winningAsk what postponing gives you right now
No emotionNothing pushes and nothing pullsDecide if it needs doing at all, then attach a stake
ExcusesA reason used to justify not doing itAsk "Is it done?" in place of "Why not?"
System aloneA list, an app, a plannerWire it to one of the above

Across 158 studies, time management tracks with wellbeing at r = 0.31, and the trait most tied to it is conscientiousness at r = 0.45 (Aeon et al., 2021). The system helps. Attach a feeling and a clock to it and it helps a lot more.

Try this: take the task you've moved to tomorrow more than once. Write down the feeling, tell one person the time you'll finish it, and see what happens. If it's done by the time you told them, it worked... if not, find where it stopped. If you want help with this, you can always reach out to us!

References

Aeon, B., Faber, A., & Panaccio, A. (2021). Does time management work? A meta-analysis. PLOS ONE, 16(1), Article e0245066. https://doi.org/10.1371/journal.pone.0245066

Allen, D. (2015). Getting things done: The art of stress-free productivity (Rev. ed.). Penguin Books.

Ariely, D., & Wertenbroch, K. (2002). Procrastination, deadlines, and performance: Self-control by precommitment. Psychological Science, 13(3), 219–224. https://doi.org/10.1111/1467-9280.00441 (Retracted September 2, 2026)

Barkley, R. A. (1997). Behavioral inhibition, sustained attention, and executive functions: Constructing a unifying theory of ADHD. Psychological Bulletin, 121(1), 65–94. https://doi.org/10.1037/0033-2909.121.1.65

Baron, J., & Ritov, I. (2004). Omission bias, individual differences, and normality. Organizational Behavior and Human Decision Processes, 94(2), 74–85. https://doi.org/10.1016/j.obhdp.2004.03.003

Brehm, J. W. (1966). A theory of psychological reactance. Academic Press.

Carpenter, C. J. (2013). A meta-analysis of the effectiveness of the "but you are free" compliance-gaining technique. Communication Studies, 64(1), 6–17. https://doi.org/10.1080/10510974.2012.727941

Carver, C. S., & Scheier, M. F. (1982). Control theory: A useful conceptual framework for personality–social, clinical, and health psychology. Psychological Bulletin, 92(1), 111–135. https://doi.org/10.1037/0033-2909.92.1.111

Claessens, B. J. C., van Eerde, W., Rutte, C. G., & Roe, R. A. (2007). A review of the time management literature. Personnel Review, 36(2), 255–276. https://doi.org/10.1108/00483480710726136

Fogg, B. J. (2020). Tiny habits: The small changes that change everything. Houghton Mifflin Harcourt.

Frankl, V. E. (2006). Man's search for meaning. Beacon Press. (Original work published 1946)

Niermann, H. C. M., & Scheres, A. (2014). The relation between procrastination and symptoms of attention-deficit hyperactivity disorder (ADHD) in undergraduate students. International Journal of Methods in Psychiatric Research, 23(4), 411–421. https://doi.org/10.1002/mpr.1440

Oettingen, G. (2014). Rethinking positive thinking: Inside the new science of motivation. Current.

Powers, W. T. (1973). Feedback: Beyond behaviorism. Science, 179(4071), 351–356. https://doi.org/10.1126/science.179.4071.351

Retraction Watch. (2026, September 3). Procrastination study by Duke's Dan Ariely retracted after sleuths find signs of data tampering. https://retractionwatch.com/2026/09/03/procrastination-study-duke-dan-ariely-psychological-science-data-colada-tampering-retraction/

Schuenemann, L., Scherenberg, V., von Salisch, M., & Eckert, M. (2022). "I'll worry about it tomorrow" – Fostering emotion regulation skills to overcome procrastination. Frontiers in Psychology, 13, Article 780675. https://doi.org/10.3389/fpsyg.2022.780675

Sirois, F. M., Molnar, D. S., & Hirsch, J. K. (2017). A meta-analytic and conceptual update on the associations between procrastination and multidimensional perfectionism. European Journal of Personality, 31(2), 137–159. https://doi.org/10.1002/per.2098

Sirois, F., & Pychyl, T. (2013). Procrastination and the priority of short-term mood regulation: Consequences for future self. Social and Personality Psychology Compass, 7(2), 115–127. https://doi.org/10.1111/spc3.12011

Sonuga-Barke, E. J. S. (2002). Psychological heterogeneity in AD/HD – A dual pathway model of behaviour and cognition. Behavioural Brain Research, 130(1–2), 29–36. https://doi.org/10.1016/S0166-4328(01)00432-6

Steel, P. (2007). The nature of procrastination: A meta-analytic and theoretical review of quintessential self-regulatory failure. Psychological Bulletin, 133(1), 65–94. https://doi.org/10.1037/0033-2909.133.1.65

Young, A. N., Di Blasi, Z., Foley, S., Bourke, A., Cronin, S., Dwyer, A., & Fitzgibbon, J. (2026). Do time management interventions support wellbeing in the workplace? A systematic review. Applied Psychology: Health and Well-Being, 18(3), Article e70149. https://doi.org/10.1111/aphw.70149

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About the Author

Dr. Greg Moody is an engineer, therapist and business owner. He started his career as an aerospace engineer and earned a bachelor's in engineering, a master's in counseling and a Ph.D. in education, all from Arizona State University. Since then he has added educator, marketing consultant, publisher and business coach to the list (some people collect stamps... he seems to collect hats). He has trained in martial arts for nearly four decades and has owned and run martial arts schools for over thirty years, teaching more than 18,000 students as a Chief Master Instructor and 8th Degree Black Belt (and no, he doesn't make anyone wax his car). He has written 20 books (so far). His work with business owners covers decisions under pressure, leadership and practical marketing, and personal and business growth (mostly the decisions everyone already knows they need to make... and keeps putting off). He lives in Chandler, Arizona (it's a dry heat... that doesn't help).

How I Make This

The ideas, the arguments, content (especially content) and the examples here are 100% mine. Over thirty years of running martial arts schools, an engineering career (yes rocket scientist jokes are in here), a psychotherapy practice, and the business owners I work with now (four different rooms, same B.S. excuses). I decide what a piece says before a word of it gets written.

AI is in the drafting. I rewrite every thing it gives back. I've corrected this thing more times than any brown belt I ever promoted. Every study I cite is real and cited in APA format (leftover nerdiness from school) so you can go check it. Every number from my businesses is a real number, counted every day (unlike 99% of businesses).

Every position in it is mine... unless you find an error - then it's Skynet.

This is the expanded reference edition, with the full framework and sources. A shorter version first appeared on today.mastermoody.com.