Staff handout

The Scarcity Trap

A 2-page handout from The Scarcity Trap. Print it and keep it where you have these conversations.

Preview of the one-page staff handout

What's on it:

  • Is your market actually saturated?
  • The better complaint
  • What you’re actually saying
  • Fix the thinking: two moves

The handout comes by email and on the next page, so you can download it right away.