Staff handout
The Price Question Ladder
One page handout from “How Much Is It?” What to Say When the Call Opens With Price. Print it and keep it where you have these conversations.
What's on it:
- The four rungs, in order
- The verbatim lines for the fourth ask and the push
- How to train it, and what to do this week
The handout comes by email and on the next page, so you can download it right away.